For fintech, insert InsurTech. Or InsTech or, whatever term you use to refer to technology, largely software, used to deliver a service.
So, where fintech has blazed the trail, largely in the banking sector, insurtech is following hot on its heels.
The article, largely reporting on a recent Capgemini and Efma survey, showed that there's a strong link between positive customer experience and loyalty and that banks need to devote additional resource to customer interactions.
Fintech is definitely a game changer and it could be said that banks are becoming increasingly aware of this, but changes do need to be made so that customer user experience is at its best. Capgemini and Efma surveyed 16,000 customers and 140 industry executives from 32 countries and found that fintech firms are gaining prominence and will define the future of banking.