We wrote recently about our own crowdsourced service, provided on behalf of insurers', to assist policyholders with their claims, saying how popular the service is with customers.

It's no surprise therefore, to see The Telegraph report that the self-employed now make up around 15 percent of the UK workforce.

Giving the customer what they want, at a time to suit them, taking away a lot of hassle factors for them, it's clear to see why this business model will only grow.