In our always-on, mobile connected world, the same rules apply.  If you can give the reader a fuller flavour of the story, not just the facts, it's worth so much more.

Social media channels rapid deployment of video and VR show that we're taking full advantage of the opportunities to maximise the immersive experience.

Mike Wadhera says device connectivity is allowing us to move from the information age to the experience age.  

Rather than religiously updating our social profiles, we're letting the tech effectively do the talking for us.

The experience stack shows the typical layering of tech that's involved.

It's clear how much value this can add to businesses, in managing the customer relationship.  Already, in reporting insurance claims, our technologies make use of an 'experience stack' to gathering customer information to validate an insurance claim.